Endicott College Gerrish School of Business students walking together on campus

business schools

How the Gerrish School of Business made career readiness a graded outcome and built the AACSB evidence to prove it.

Presented by Dean Thomas Kushner, DBA, CFA, at the AACSB Associate Deans conference, Chicago, June 2025.

2 min read

640
Resume Uploads
Submitted for AI review across Freshman and Junior cohorts.
127
Interviews Scheduled
Recorded mock interviews completed with AI scoring.
59 min
Avg. Time On Platform
Focused, assignment-driven engagement per student.

How it fits the curriculum

Built into credit-bearing courses, not opt-in extracurriculars.

Quinncia runs as a graded assignment in Freshman and Junior year. It's a baseline at entry and a check-in before internship season, so every student in the program is reached, not just the motivated few.

At A Glance

~1,000 undergraduates across the Gerrish School of Business
Used by Freshmen & Juniors in credit-bearing courses
Feeds the AACSB accreditation file on career readiness
Mapped to the eight NACE competencies

Assessment · Skill Progression

Two years on, the same students are more articulate.

Average skill mentions per student, Freshman vs. Junior year, by NACE competency
Competency	Freshman	Junior
Communication	2.1	3.9
Teamwork	2.6	4.4
Professionalism	1.9	3.4
Self Development	1.6	3.2
Critical Thinking	1.3	2.6
Technology	1.5	3.0
Leadership	1.2	2.4
Equity & Inclusion	0.6	1.5

Skills · Aligned With NACE

Every skill mapped to the eight NACE competencies.

The language employers already use. Quinncia classifies every skill phrase from a resume or interview into one of the eight, then tracks growth across years.

Career & Self-Development
Awareness of strengths and a path through them.
Communication
Clear, audience-aware exchange.
Critical Thinking
Reason from evidence, weigh trade-offs, decide.
Equity & Inclusion
Engage across difference, build inclusive environments.
Leadership
Mobilize others, own outcomes.
Professionalism
Reliability, accountability, work persona.
Teamwork
Build on others' contributions, manage conflict.
Technology
Use digital tools fluently and with judgment.

What other partners say

Expanding career readiness beyond the first year through additional courses and intentional integration into co-curricular experiences allows us to better scaffold students' career development over time. Quinncia gives us a consistent, data-informed way to track growth, identify trends, and pinpoint where we need to strengthen support across the curriculum.

Washington State University

Quinncia has brought clarity and scale to our team at BYU Marriott when performance and impact matters. Understanding how students are progressing with clear feedback, which drives elevated engagement, is changing the game as our student population continues to grow.

Brigham Young University